Abstract: The color of purple, under the influence of the concept of “pure color is the respect of color”, is

developed from “aversion of purple” to “appreciation of purple” in the later generations, which is an extraordinary

cultural phenomenon in the ritual color system. From the perspective of technology, it is believed that the change

of purple status is largely due to the rare purple dye and the complicated dyeing process. This scarcity makes it

become a precious color with the help of political etiquette and religious factors, which has been exclusive for the

upper class for a long time, and the exclusive use further strengthens its supremacy. The change of purple status

shows the unique logic of traditional color.

Key Words: Aversion of purple; Appreciation of purple; Technical perspective; Color showing etiquette

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